100% Hedendaags (100% Contemporary) is an art education project founded by the three art institutions of Rotterdam: MAMA, TENT and Witte de With Center for Contemporary Art. The project focuses on secondary education and students and teachers of professional education. 100% Hedendaags wants to introduce them to contemporary art. Among other things, the project consists of a group excursion, a digital knowledge platform with free reading material, and a theory class on contemporary art for teachers. Four types of contemporary artists are always at the basis: the Dreamer, the Sampler, the Pioneer and the Rebel.
For 100% Hedendaags we developed a (print)identity, a website and a magazine packed with inspiration!