Digital creative agency Verve has launched its new brand identity and digital assets library for African fintech Flutterwave, which has just been valued to over $3 billion, currently making it the highest valued African startup on the continent.
“Flutterwave is such a powerful and dynamic brand that exudes the spirit of African entrepreneurship and so our collaborative approach was critical to this, ensuring the brand remained authentically African, while standing out in its category.”
“Thanks to Flutterwave’s growth over the last 12 months, its butterfly logo is now a symbol of reliability and trust. So we created a modular identity system and motion principle elements around LabaLaba meaning “butterfly” in Yoruba, one of the principal languages spoken in Nigeria and throughout the African west coast.
Verve also developed a brand library of guidelines for everything from photography to typography as well as an illustration guide for general brand communications to ensure the brand could evolve and expand for future products and services.