A visual soundscape
Music is unpredictable and moves in variable volume frequencies. Sometimes the volume is low and the result quiet, sometimes it’s louder and rougher. We were looking for a way to bring these experiences alive, way before you enter the physical building. In the visual language of Ancienne Belgique, Belgium’s biggest music venue, this is represented by a pulsating movement emanating from the refined logo. Combined with eight different colours and three types of sound waves the brand system represents every specific dynamic.
Winner Bronze European Design Awards 2021 | Category Branding Motion Logo