All of Artis
‘All of Artis’ is the new summer campaign of Artis. The theme is the diversity of the animals in Artis. The campaign started with a box of building blocks, designed by Christian Borstlap, with 40 sustainable and hand- printed wooden blocks with which you can make every animal in ARTIS. Enclosed is a booklet with 120 examples of animals, plants and microbes.
Christian Borstlap: “After Artis de Partis I had already been playing for some time with the idea of designing something new for the ARTIS shop. After all, the ultimate souvenir is being to take all the animals home with you. That’s how it all started. It’s the differences that make animals so much fun for me. This enormous diversity in nature is a kind of chance miracle. The qualities and characteristics of animals exist because the strongest properties survive.”
“But isn’t it bizarre that with a bright blue nose and a red butt one has more chances of survival! That’s the wonder I still feel when I’m walking through ARTIS. This idea touches something essential: the cacophony of differences. All brought together in the most beautiful park of Amsterdam. Actually, this is what Alle of Artis is about. But it’s also fine if you just see a lot of cute animals.”
ADCN Awards 2017 – Gold Design Award
ADCN is the club and platform for creativity in advertising and design in the Netherlands. More information: www.adcn.nl