Graphic Design heritage
Baer Cornet (1937-2014) established his prominence in Dutch design history by being the Limburg contributor to the heritage established by the ideas Zwart, Schuitema and Kiljan formulated in the years between the two world wars. A businesslike, objective approach of design based on an optimistic view of the world. After World War II, Sandberg and Treumann continued in this tradition and so did Teun Teunissen van Manen at the ideology-based textile company De Ploeg. Cornet was educated along these lines, felt much at home with these design traditions, and was their most important advocate especially within the Limburg design coterie.
With the commercial sector’s rapid and dramatic changes of recent years, and the dominance of marketing, sales and profit, the visual image of companies has lost some of its importance. In previous days the image was used to establish a certain trust in the company. Today, the financial numbers are counting first and last. Knowing this, it is a joy to see that in his later days Baer Cornet was concentrating on the creation of the restrained sound of white more than ever before.
Dutch Graphic Roots is a series of online publications and aims at generating attention to the roots of Dutch graphic design culture.
Text: Paul Hefting