Beer brewery Maallust
Beer brewery Maallust is located in the former grain mill of the Veenhuizen prison village. The history of this place is closely intertwined with the Society of Humanitarianism, established in 1818. Beggars, tramps, widows and orphans were offered a chance at a fresh start. To this day, a penitentiary is operated in Veenhuizen.
The name and design of Maallust draw on the old penal-colony’s illustrious past. The name points to the old grain mill where the beer is now brewed. The beers remind us of the people that played a leading role in the village. Their characters correspond to the type of beer, such as the Zware Jongen [Tough Guy] (Triple) and De Kolonist [The Colonist] (a Weizen beer).
The typeface was developed based on historical typography that can be found throughout Veenhuizen. The colors reference the old industrial character of the brewery. The use of pure materials such as cover cardboard, sackcloth and wood for the packaging is inspired by the Society of Humanitarianism’s vision. Simplicity, sobriety and functionality always came first.