Burberry’s perfume HER
Coty develops fragrances for luxury brands such as Burberry. To introduce the new fragrance HER, they wanted a new kind of introductory experience. TeYosh was approached to conceptualize and create this virtual ride because of their previous experience with VR.
The feeling conveyed is what it feels to be a Londoner – or at least the positive bits of it. Fantastic elements hint that this is a Burberry makeover of the city: there are no traffic jams, the city is clean, with Burberry boutiques and artefacts on every corner. The ride ends up in a city park, where perfume bottles emerge from the ground, spraying ingredients of the perfume, such as mandarin, plum blossom, and sandalwood.
More TeYosh > 08.12.2017