Future Concepts

Dutch Design Daily

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Noa Jansma www.noajansma.com


By 12-09-2022

Every year, Dutch Design Awards (DDA) honours the best Dutch designers and their most impressive and groundbreaking projects. Various disciplines, viewpoints and solutions are judged in light of the impact they have on our society. Dutch Design Awards thereby gives a boost to the profession as a whole. The best Dutch design, viewed in perspective and placed on a pedestal.

DDA nomination 2022 | Data & Interaction
Buycloud is a video-installation linked to a virtual speculative market place and online land registry. The project by Studio Noa Jansma explores the exploitation of natural phenomena by offering clouds for sale. In doing so, Jansma wants to draw critical parallels between the past (colonialism), the present (climate change) and the future (extra-terrestrial occupation). Buycloud questions the fictional role of the notion of ownership and exposes the subtle absurdity of owning a piece of nature by quite literally selling air. All steps in the sale are justified by existing laws, methods, concepts or philosophies that we are accustomed to accepting and following in our society.

Expert jury
It was once decided that land can be an asset and Buycloud pokes fun at this concept in an original way. Noa Jansma questions the notion of ownership by making clouds saleable. A layered project with deeply rooted foundations and rationale. Jansma takes something simple and uses it to address just about all the major issues of our time; from art, technology and NFTs to the housing market, climate change and colonialism. She uses the system itself to ridicule it and makes you think. Highly detailed in an astonishing installation that also stands strong at home on a (mobile) website.


For more information about the nominees and the DDA Awards Show you can visit www.dutchdesignawards.nl.