14-07-2016

Dutch Design Daily

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Morad Bouchakour www.moradbouchakour.com

Bye Bye Portfolio

By 14-07-2016

“After 20 years of portfolio making it’s time to move on (and concentrate on my passion for book making). I made my first portfolio in 1995 when leaving the Royal Academy of the Arts in The Hague. At that time I was struggling to find a common thread in my own photography and what the market wanted from me.”

“Over the years I found out that this wasn’t the best way to represent myself and get people’s attention. The following years my portfolio became, little by little, a mirror of my personal journey and interest in photography. More and more a photobook instead of a portfolio.

“Culminating in Bye Bye Portfolio, my last portfolio. It is such a mix between these two genres that Lecturis Publishers suggested to publish it in it’s original form. I loved the idea. This is my chance to show to a wider audience how I sold and represented my photography in the portfolio era. I know most photographers did it this way and have put their hearts and souls into the craft of portfolio making. I’m of the firm belief that portfolio making is one of the hidden arts of photography.”

“Bye Bye Portfolio is not just the best work of 20 years of portfolio making but a selection from those 20 years that still represents my eye best. The work that still makes my heart beat faster and my mind sharper for upcoming projects and assignments.”

Publication ‘Morad Bouchakour – Bye Bye Portfolio’
Publisher: Lecturis
Design: Smel

www.lecturisbooks.nl