ONE WEEK ABOUT Creative Heroes Award 2019
The extensive cultural project Botanical Pigment – Farm of the World is an initiative of Claudy Jongstra for Leeuwarden European Capital of Culture 2018. It is about researching a new sustainable future for the countryside. For this project Claudy researched the richness of natural dyes from historical plants in the garden of a biodynamic farm in Friesland: the Farm of the World. Claudy not only argues for more eco-awareness, she brings the farm, the crops and old colors back to life, makes people work together, mixes new techniques with historical and traditional values, ensures sustainability, biodiversity and food, and makes sure that people with difficulties entering the job market can work in farming. She also extracts essential oils from the plants for Fragrances of the World, the first biological perfumes in the world.
Jury: ‘Claudy has been researching natural dyes for fifteen years to dye her wool; she is now designing a larger working system in collaboration with designers, artists, architects and artisans from all over the world. She shows that creativity and cooperation can bring a deserted farm back to life and that upscaling can trigger the transition of agriculture.’
Winner Creative Heroes Award 2019
Category 1:1000.000 Award