The Correspondent – Online Platform
Nominated for European Design Awards 2019
Category Promotional Site
The Correspondent is a movement for ‘unbreaking news’: changing what news is about, how it is made, and how it is funded. Momkai, co-founders of this journalistic revolution, designed and executed a complete crowdfunding campaign, including the online promotional crowdfunding platform. The Correspondent crowdfunded $2.6M from 45,888 members in 130+ countries, setting a new world record.
Momkai: ‘All traffic was directed toward our own custom crowdfunding platform. The conversion rate of the site was 15% and increased with more visitors, an outcome which can be ascribed to our long-term campaign efforts that were thoughtfully executed. We launched conversion triggers at anticipated key moments. When we saw increasing traffic volumes, we took advantage and changed the site’s messaging, which successfully encouraged more people to join.’