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Sjoerd Verbeek www.sjoerdverbeek.nl

De Korenbeurs

By 26-04-2019

Nominated for European Design Awards 2019
Category Corporate Illustration

Sjoerd Verbeek (illustrator): “If you want to get as many creatives as possible to enter a contest, you not only have to reach them, you aslo have to inspire them. That is why the city of Arnhem and FNKE asked me to design their ad campaign. The campaign would run for at least six months and had to reach a broad range of creative problem-solvers.”

“The goal was to get creatives to think up a new use for ‘De Korenbeurs’, a vacant historical building in the centre of Arnhem. How do you inspire someone to think of ideas for a city? You illustrate a city made of ideas! Even though every illustrations shows a different style of creative problem-solving, the iconic art style, bold colours and straight lines kept everything together and recognizable as part of the overall campaign.”

“There are illustrations for all kinds of creatives, ranging from the old-school pencil sketcher to the woodworking lumberjack who is a barista in his spare time. I chose an old-fashioned font with a modern finish because the historical building in Arnhem needs just that: a modern finish.”

The campaign ended up reaching more than 7.4 million people, nearly half of the entire population of the Netherlands.

www.korenbeursarnhem.nl