De Rrusie Suit – Bonne Reijn
ONE WEEK ABOUT Dutch Design Awards Winners 2019
The De Rrusie Suit by Bonne Suits in collaboration with Kevin ‘De Rrusie’ Lucas, is Bonne Reijn’s second design. With his self-proclaimed ‘poor man’s suits’ he aims to question and reverse the expectations people have of clothing – and suits in particular – and thus increase and accentuate the attention for personal style in the world of fashion. With a minimalistic design, a low price and an extensive range of sizes, Bonne Suits are accessible to a wide audience. The emphasis is on the wearer and the application of his or her own personal style. Everyone wears the same, regardless of size, gender, age, sub-culture or class.
This second series of the De Rrusie Suits is very well constructed. The waistband gives the suit a fit that is both feminine and masculine, it is elegant and yet remains unmistakeably Bonne Reijn. It is testament to his vision of the zeitgeist through focusing on just one item: the suit. It responds to the saturation in style that many people experience in a fashion landscape where luxury is democratised. People want individuality. Less, but better. And that is what this is. The power of uniformity. The Bonne Suits visual language also deserves praise. By using real people and always the same location and art direction, the wearers are the focal point. You recognise the different characters, and this underlines the mission. Bonne Suits is a proven concept of our time.
“The brand responds to the saturation in style that many people experience in a fashion landscape where luxury is democratised. People want individuality. Less, but better. And that is what this is. Bonne Suits is a proven concept of our time.”
Winner Dutch Design Award 2019