23-05-2017
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What Design Can Do www.whatdesigncando.com

What Design Can Do 2017

By 23-05-2017

Radical Change: The Climate Edition
WDCD Live Amsterdam takes place this year on 23 and 24 May at the Muziekgebouw aan ’t IJ in Amsterdam. Highlighting the social impact of design, the annual conference this year is entirely devoted to the most pressing problem of our age: climate change. Prominent speakers and experts from all design disciplines will join the audience in exploring the role that design can play.

WDCD Live Amsterdam will be bigger and more dynamic than ever this year, with a strong line-up of speakers from the Netherlands and abroad, including Canadian designer Bruce Mau, IKEA head designer Marcus Engman, former mayor of Mexico City Marcelo Ebrard, Pentagram partner Harry Pearce and Brazilian master chef Rodrigo Oliveira. Visitors will take part in a range of challenging workshops and interact with experts.

Richard van der Laken, co-founder and creative director of WDCD: ‘Climate change is a huge and extremely important subject that needs to be addressed by the creative community. Such a subject runs the risk of sinking under its own weight, but the creative profession will make sure that doesn’t happen at WDCD. Designers are born optimists, and we’ll approach this subject with a positive attitude. Instead of resigning ourselves to the situation, we will embrace the challenge with all the creative energy and inventiveness we can generate.’

What Design Can Do 2017
Muziekgebouw aan ’t IJ
Piet Heinkade 1, Amsterdam
23 – 24 May, 2017
www.whatdesigncando.com/amsterdam-2017

Photos: Jeroen van Erp