15-08-2019
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Studio Aina www.ainaseerden.com

Driving Dutch Design – Studio Aina

By 15-08-2019

ONE WEEK ABOUT Driving Dutch Design by curators Marsha Simon (BNO) and Katja Lucas (DDF)

Studio Aina loves to break old habits. As a Visual Translator & Social Designer she makes socio-cultural issues accessible to larger audiences by visualising information through illustrations, performances and stories. The results are playful experiences, workshops and challenges that create space for the openness and spontaneity to explore and learn more about ourselves and others.

Aina sees essential things slowly change in her own life and work, specifically the rapid development of design and technology, which makes it harder to disconnect from work and social pressures and to really unwind. Her work therefore offers solutions for more conscious uses of design and technology.

Projects include the Dérive app, which helps users explore their surroundings in a new way with pop-up instructions that, among other things, randomly send you in different directions and develop new memories. Similarly, you can wear one of the Your Digital Twin body suits that challenge users to go further in interactions with others while still remaining anonymous.

Driving Dutch Design helped Aina better understand what she does in order to more easily and clearly communicate with the world, to search for, and reach out to, new clients. It also brought broader networks of nice, multi-talented people to brainstorm and collaborate with.

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