10-07-2019
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Total Design www.totaldesign.com

Dutch Greenhouse Delta – Food for megacities

By 10-07-2019

An identity for a network that takes on one of our biggest challenges of today: helping the millions of people in the big cities to get access to food that is fresh, safe and healthy.

Despite its modest size, the Netherlands is the world’s second largest exporter of agricultural products. This is the result of a sophisticated ecosystem of greenhouse builders, related technical and IT-companies, seed enhancers, growers and renowned knowledge institutes. Dutch Greenhouse Delta is initiated by these stakeholders to connect governments and the private sector to greenhouse technology, building integrated solutions for better food production.

The creative work included brand strategy, naming, visual identity and the foundations for their first communication concept. The brand identity of this ever-changing platform adapts itself to the local requirements in each market, making it inclusive and easy to work with for all parties involved.

Nominee European Design Awards 2019
category Company logo