One Week About Packaging by curator VBAT
One Week About Packaging we present packaging design made in the Netherlands. We do this in cooperation with BNO NEXTpack. We invited some fellow Dutch packaging design agencies to show some of their work. Today we have a look at FLEX/design.
“At FLEX/design we design and develop physical packaging. With our work we establish a link between the needs of people, the possibilities that technology offers us and our clients’ desire for strong brands.”
“We use the physical packaging to create functional and emotional value. On the shop shelves our iconic packaging immediately draws the attention. They tell the story of the brand and the proposition of the product. Our packaging fits seamlessly into the daily lives of people and we aim to make the user experiences more beautiful, more convenient and better, right from the moment the packaging is opened until the moment that it is thrown away.”
“We understand how new technology in materials, production processes and logistics can be used to make packaging sustainable and circular. New technology also enables us increasingly often to make packaging connected and together with our clients we use this to develop new value propositions.”