Eindhoven Airport: Always Easy
Eindhoven Airport expects to realize an 11% growth to 5.3 million passengers, all looking for ease of use and contemporary facilities throughout their airport experience. A new positioning strategy was introduced: ‘Always Easy’.
DAY creative business partners was assigned to translate ‘Always Easy’ into a design package for several physical touchpoints. They developed a ‘Vision on Space and Experience’ as a guiding principle for any developments taking place over the next few years. With this vision in mind, DAY designed the interior and branding of the newest terminal, the design reflecting views over the Dutch landscape with geometric shapes and a fresh colour pallet.
The airport’s extension is based on an integrated approach focusing on infrastructure, people and online touchpoints. The on-going development includes new departure gates, retail and hospitality spots, and corresponding services. Visitors will experience ‘Always Easy’ with the use of clear and colourful zoning and fun communication tools. Distinctive lines are key elements in the signage, spatial branding, graphical language and crafted icon set.
DAY is a strategy and design agency for (physical) brand experiences. The collaboration between DAY creative business partners and Eindhoven Airport has been awarded a Red Dot Award in the Spatial Communications category, emphasising high design quality and creative achievement.