28-08-2018
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Design Museum Den Bosch www.designmuseum.nl

Food is fiction

By 28-08-2018

A design exhibition about our food. Food seduces with beautiful images and stories. In the divide between production and consumption, the role of designers is becoming increasingly important. Their attractive designs and seductive stories atone the consumer with the origins of our food.

Delicious images, tasty stories; food seduces us. Not just by its taste, also its design defines how desireable something is. Food is Fiction make the influence of design in the food industry tangible with many old and new designs.

Food is fiction is a design exhibition about our food. It shows how presentation of food influences our choices, how we are seduced by packaging, names and stories. And how the divide between production and consumption disappears as we start believing in what we see and hear

The exhibition Food is fiction draws on a wealth of designs to provide insight into the role of design for the food industry. It shows the importance of presentation and narrative: from the oldest commercials, iconic packaging for Droste and the first exotic products to culinary science fiction in Star Trek, hand-crafted imitation food from Japan, and the art of the food blog.

Exhibition ‘Food is Fiction’
Design Museum Den Bosch
Until Oktober 28, 2018
www.designmuseum.nl

Book ‘Food is Fiction, Stories about food and design’
A publication of the same name appeared at the exhibition
Author: Linda Roodenburg, design: Lesley Moore
www.nai010.com