In 2018 Jeroen van Veluw graduated from the Product Design course at the Utrecht School of the Arts.
He works on the design of simple, functional and industrially manufactured objects, products and spaces. Jeroen is always looking for the essence of a design, leaving room for imagination. It’s not directly about the big story or the extra verging appearance, but about the simplicity, function and materials. The aim is to create designs that people will love and that will last a lifetime.
A cupboard as a cupboard should be, recognizable in its typical shape and size, but with a twist. A structure that provides openness and lightness, a sneak peek of a personality.
The cupboard is made out of beautiful and strong materials that serve the function. The form, combined with the materials, creates a strong, simple and aesthetics image. Rational, functional and elegant.
Dimensions: 185 x 110 x 45 cm
Materials: Birch plywood and Forbo Desktop Linoleum Salsa