Google Mobile Recall
ONE WEEK ABOUT Digital Design curated by Bert Hagendoorn
Powered by Google data, Mobile Recall is an experiential event consisting of four data-driven experiments to let CEOs experience what their brand’s mobile site is like – emphasizing how a poor experience affects business.
The Loading Time Machine uses a connected bike to let managers experience how heavy their site is. The Search Challenge employs a VR version of PacMan in which managers are faced with their site’s findability. Final Destination challenges managers to navigate a sea of obstacles to experience their site’s usability. Finally, a Rube Goldberg Machine shows their site’s overall performance, physically visualizing the biggest bottlenecks.
Credits: Google Brazil, R/GA São Paulo, MediaMonks