Identity MORE Museum for Modern Realism
MORE is the biggest museum of modern realism (Gorssel) with painters like Pyke Koch, Carel Willink, Jan Mankes and more.
“I never do a lot of rough sketches, I thought 2 was enough. I kept great distance from expressing the art of realism, the logo is businesslike and very recognazible. Because of this the logo can be used in many different ways. Besides the logo I designed the corporate identity, a fontfamily (MMM), posters, clothing, lettering/sign system (pictographs), tickets, tableware & more. Hans van Heeswijk Architects took care of the reconstruction and extension of MORE Museum.”
André Toet also designed museum logos for Dolhuys (Haarlem), Energetica (Amsterdam), Volksbuurtmuseum (The Hague), Home Of History (Feyenoord, Rotterdam), Castle de Haar (Utrecht), Valkhof Museum (Nijmegen).