Identity Muziekgebouw aan ’t IJ
Muziekgebouw aan ’t IJ is a leading international stage in Amsterdam, which excels in contemporary music and related genres including classical, jazz, electronic pop and world music. The stage aims to inspire and surprise a broad audience interested in contemporary music.
The Muziekgebouw likes to lead in displaying the versatility of contemporary music. They function as a reference. The building and location reinforce this mission and determine the identity and image of the brand. The logo is a pulsating beacon, orientation and guidance for anyone who is looking for new musical experiences. The building is a beacon on the waterfront, a gathering place for music fans of all ages, a landmark full of leading music. The visual language is based on visual scores. Images of musicians are combined with moving graphic lines and shapes, which visually represent the sound and feel of music.
Nominated for the ADCN Awards 2017
ADCN is the club and platform for creativity in advertising and design in the Netherlands.
The Presentation of the ADCN Awards will take place on April 13 at the Royal Theater Carré in Amsterdam. More information: www.adcn.nl