Five years ago Voordekunst (For Art), the online platform for crowdfunding in the field of culture and art, was established. In the meantime Voordekunst has developed into a full-grown, highly successful platform with large ambitions for the future.
Voordekunst approached Vruchtvlees to design a mature and consistent identity that would translate its intentions seamlessly to its digital channels. Being a digital brand, the identity needed to communicate the core values of the platform: real people creating and supporting culture and art.
Voordekunst now has a distinct and modern identity with an optimistic tone of voice. It connects a digital environment with warm, personal stories of the people who make cultural and art projects happen.
Since introducing its new identity and website, Voordekunst has seen a 35% increase in donations and funding. Last year 45,865 donors donated a total of €3,558,550 to 705 creative projects. Next to these factual results, Voordekunst has increased brand awareness to become the largest crowdfunding platform in the Netherlands.