Ikonic Toys Wooden Animals
Dutch Designer Floris Hovers (1976) designed this serie of wooden animals for the Dutch toy brand Ikonic Toys. The series exists out of 13 animals, and have the distinctive signature of Floris Hovers. The shapes of the animals go back to the absolute essential, and the combination between colour and shape results in a strong composition the designer is most known for.
It is the second collaboration between toymaker Ikonic Toys and Floris Hovers, Floris designed a collection of 6 wooden toy cars for the Dutch brand before. The wooden toy cars were successfully funded at Kickstarter this summer and are currently in production.
The Dutch toy brand Ikonic Toys was founded in 2015 by designer Maurice Doorduyn. The wooden toys are sold in The Netherlands and abroad, from The Conran Shop Japan to the Petersen Automotive Museum in Los Angeles. The brand is well known by their quality and details, and because of the very particular Dutch themes. A collaboration with Hollands most famous toy designer Floris Hovers was very obvious, and since 2016 the brand and the designer are working on new collections. Ikonic Toys hopes to to sell the new collection in design and museum shops all over the world.
Floris Hovers (1976) graduated at the Design Academy Eindhoven, and runs his studio and workshop from Raamsdonksveer in the south of Holland. His designs go back to the absolute essential, and his great understanding of colours, composition and shape are really playful and distinctive. Floris gained international fame with his iconic Archetoys, these steel miniature vehicles are produced by the well known Italian designlabel Magis, and can be found in the contemporary art collection of the Stedelijk Museum Amsterdam.