15-01-2018
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Rudmer van Hulzen www.rudmervanhulzen.com

Keep it simple

By 15-01-2018

Rudmer van Hulzen (1980), graphic designer and art director at G2K: “I aim for work that in terms of form and content is powerful and in focus. Direct, robust and often strongly typographic. Communication should be clear, it must work. A strong design is nothing more than a well thought out plan to achieve a certain goal. I try to show this idea in its most naked form and I omit everything that is not necessary. Maximum effect through minimal means, that’s where the beauty is for me. Keep. It. Simple.”