KLM Nights Light
The KLM Nights Light, is a night light that counts down the nights until you return home from your trip.
Time can be an abstract concept for kids and “How many nights” is a familiar sentence to parents travelling for work. To solve this problem and promote KLM, Frolic Studio collaborated with DDB & Tribal Amsterdam to design and produce the night light.
Frolic Studio designed and developed the night light in-house in Amsterdam while the manufacturing was done in Shenzhen, China. With 4 months from concept to production, there was a very tight timeline. With products to be distributed in Europe, it also needed to conform to the strict CE regulations surrounding an electronic product.
The first batch of several thousand pieces sold out in a week. It’s now available again in the KLM webshop: www.klm.nl/nachtjeslampje.