KNHG, Royal Netherlands Historical Society
Nominated for European Design Awards 2019
Category Printed Identity Applications
The Koninklijk Nederlands Historisch Genootschap (KNHG/Royal Netherlands Historical Society), a professional organisation of historians, defends the interests of the profession and connects professional historians. Founded in 1848, it is one of the oldest institutions of the Netherlands. KNHG deals with the professionalization and the social importance of historical science.
KNHG wanted to improve their visibility as an association for professionals. They asked Studio de Ronners to develop a timeless yet contemporary corporate identity. The traditional target audience (older historians, academics) and the new generations (younger and more than just academics) were both supposed to be addressed.
Studio de Ronners: “Seeing that the brand identity needed to be widely applicable, we developed our own grid and visual language. The starting point was the timeline, an iconic element in historical science that sorts a period of time based on location, event and date. The H of History is a metaphor for the timeline that returns on every platform.”