Knops Control Your Volume
Nominated for European Design Awards 2019
Category Packaging Miscellaneous
Knops is the stylish analogue volume controller for your ears that allows users to easily adjust ambient noise in four steps. The design challenge was primarily to visualise the functionalities of the product and emphasise the distinguishing character of the product. Branding that creates added value for this premium product.
We used the product, the ‘Knop’ (Dutch for ‘knob’) itself as a starting-point for the brand identity, and visualised its functionality with sound graphics. The design revolved around turning the knob in order to filter out the noise in four steps. We wanted to visualise that. So, we came up with the idea to depict the various settings with four colour surfaces, derived from a decibel metre. Parts of the letters are left out in the logo representing the functionality of the Knop: literally ‘turning off’ ambient noise.
All style elements come together in the packaging. Making it compact and functional while creating a true unboxing experience, proved a challenge. Going through several steps before getting your hands on the “gadget” contributes to the anticipation of this innovative product.