27-05-2020
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Maurice Doorduyn www.mauricedoorduyn.nl

Lucite Cars for Ikonic Toys

By 27-05-2020

COVID-19 has a lot of impact on business for a lot of companies. IKONIC, a designlabel from Holland making playful design objects, has it’s own struggle with the situation. Coping with cancelled and postponed orders, and stopped shipments from it’s suppliers, the brand was forced to think in a different direction. What could be a solution was to produce locally, preferable without huge pre-production investments.

With that in mind, IKONIC founder Maurice Doorduyn designed the Lucite-series; toy cars consisting of a stack of laser-cut acrylic sheet, cut by the local laser service. The inspiration came from car designs with Art Deco styling from the beginning of the last century.

The combination of different sheet thicknesses and colors creates a layered design with depth, which changes due to the incidence of light and the colors from the environment.

The cars are made to order and are assembled by hand.

Ikonic Shop > www.ikonic.shop