01-04-2018
Product Design

Dutch Design Daily

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SETUP www.setup.nl

Medialab SETUP

By 01-04-2018

“SETUP is a media lab for anyone who is interested in the fusion of technology and culture. We investigate the impact of new technology on our society. Together with artists and designers, we are making the consequences of these developments tangible.”

“Our critical-hilarious signature and hands-on approach enables us to translate complex themes into forms that are accessible to a wide audience without being too complicated. We present the results in a variety of forms, ranging from exhibitions to national media campaigns. Subsequently, this is the basis of our service offerings. We offer many activities such as lectures, workshops/courses, advice, and tailor-made programs. In these, we focus on three sectors: (lower secondary professional) education, libraries and governments.”

It is our mission to create a group of people with a broad knowledge of media, algorithm and data. We encourage them to think about (and to cooperate in) new technological developments. In the past years, SETUP has developed into a mature organization with a strong voice of its own. From individual events we have developed into strong thematic lines with social urgency, large-scale public events and close partnerships with both culture and the business community.”