A Minor State of Flux
Earlier this year, designers Pauline Le Pape and Roosje Klap designed the identity for the exhibition ‘A Minor State of Flux’ at Arti et Amicitae in Amsterdam. It was a group show focused on openness, rotation and mutation to reveal “a true scope of probability” in a playful manner.
When it came to designing the identity, the pair took the notion of rotation as a starting point and used the mathematical symbol ‘+’ as a central motif around which everything else could rotate. It also worked as a versatile element that could be implemented across static and animated designs. This was combined with a colour palette of blue, silver and black, as well as rasterised imagery to create a succinct and sophisticated identity that works across print, wayfinding and digital.
The typeface used was designed by Pauline and is called Tacite Light. The font emerged from a brief that asked her to create a typeface based on a portrait. She chose a portrait of a young Johan Cruijff (the Dutch football player). Pauline: “Mostly because I liked the duality of his expression, which is both strong and fragile. I wanted the typeface to be both thin/fragile, but also strong/spiky/catchy.” The design for Tacite Light is based on the style of the classical Roman capitals.