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Roosje Klap & Pauline Le Pape www.roosjeklap.nl

A Minor State of Flux

By 27-11-2017

Earlier this year, designers Pauline Le Pape and Roosje Klap designed the identity for the exhibition ‘A Minor State of Flux’ at Arti et Amicitae in Amsterdam. It was a group show focused on openness, rotation and mutation to reveal “a true scope of probability” in a playful manner.

When it came to designing the identity, the pair took the notion of rotation as a starting point and used the mathematical symbol ‘+’ as a central motif around which everything else could rotate. It also worked as a versatile element that could be implemented across static and animated designs. This was combined with a colour palette of blue, silver and black, as well as rasterised imagery to create a succinct and sophisticated identity that works across print, wayfinding and digital.

The typeface used was designed by Pauline and is called Tacite Light. The font emerged from a brief that asked her to create a typeface based on a portrait. She chose a portrait of a young Johan Cruijff (the Dutch football player). Pauline: “Mostly because I liked the duality of his expression, which is both strong and fragile. I wanted the typeface to be both thin/fragile, but also strong/spiky/catchy.” The design for Tacite Light is based on the style of the classical Roman capitals.

www.roosjeklap.nl
www.paulinelepape.fr