Nike React: Game of Go
How do you evoke that joy that running used to give us as children throug digital design?
MediaMonks created a real-life video game that gave everyday, elite, and even non-runners a chance to experience the shoe in an attention-getting way. Players designed avatars, had their their own skeletal points motion-tracked and then used custom-built giant treadmills to run their characters through a 400-meter virtual race that reacted to their every move. Advanced 3D rendering techniques turned players’ motions into animation via 12 powerful gaming rigs that processed, packaged, and instantly transmitted gigs of real-time data to giant digital billboards in downtown L.A.