Noord-IJsland: Buitenaards mooi
Following a successful creative pitch, D8 developed a campaign to raise awareness of Voigt Travel’s new Winter 2022 holiday destination, North Iceland. To support the campaign, we developed a creative concept to amplify their brand across print, digital, social, radio and outdoor media throughout the Netherlands.
With the campaign heading “North Iceland: Extraterrestrial Beauty”, we managed to appeal to different existing and new ‘travel’ segments of Voigt Travel.
In order to effectively communicate the true beauty and experiences this region has to offer, we selected photography that captures the otherworldliness of Northern Iceland well, based on beautiful nature and typical Icelandic activities.
“The illustrations offer the opportunity to tell different stories about North Iceland; attractive (design) perspectives for the traveller. Although the places depicted are real, they have a dreamlike quality, as if they had been captured in a way you would want to remember a place. The soft texture gradients and vivid colour palettes enhance this romantic quality, a gesture to the golden age of the illustrated vintage travel poster.”