Novo Typo Color Book
“Color will be the new Italic. Color will be the new Bold.”
Novo Typo is an independent (typo)graphic design studio and foundry based in Amsterdam. Novo Typo’s Mark van Wageningen introduces a new polychromatic type design: Ziza. The ‘Novo Typo Color Book’ showcases the many facets of the Ziza.
In the preface Gerard Unger reminds us that movies are no longer made in black and white and urges type designers to free themselves from thinking in terms of black and white.
Gerard Unger: “Are typographers and type designers really black-and-white thinkers? Are they really so conservative as to think that text in books, periodicals, newspapers and other print, including the text on your laptop, tablet or mobile phone, should always be black?”
“There’s plenty of color in the print media, at least in illustrations, and occasionally we come across a color headline. Traditionally, texts in manuscripts are written in black, or nearly black, ink. Gutenberg’s invention did not make it easy, technically, to print a second color. So from 1450 up to now, text has mostly been presented to us in a single color: black. But this is going to change.”
Book ‘The Novo Typo Color Book’
Text & design: Mark van Wageningen
Publisher: De Buitenkant, Amsterdam