ONE WEEK ABOUT Social Design
Introducing curators Simone Kramer and Petra Janssen – Foundation Social Label
Social label designs custom labor
Something beautiful and special emerges when people on the sidelines start cooperating with designers. The beautiful and valuable product that originates from this cooperation is called would Social label. Social label is the initiative of Petra Janssen (Studio Boot) and Simone Kramer (C-mone).
Social label is meant for people with, for example, a disability, psychological or addiction problems, long-term unemployed people, young school leavers. It is all about the pleasure of creating, taking part in society, learning craftsmanship, development with paid work as the ultimate appreciation. Foundation Social label encompasses more than making attractive design products for the public in cooperation with leading designers. Through making design products (with Piet Hein Eek, Roderick Vos, Dick van Hoff, Kiki van Eijk, Edwin Vollebergh, Borre Akkersdijk and others) we are building an appealing (working) environment and using the talents of people to create new opportunities. Working together for an economy that improves our society.
Simone Kramer – C-mone, Bureau of Culture & Communication
Initiator Foundation Social label, Kwartiermaker Werkwarenhuis creative area development Tramkade in ‘s-Hertogenbosch. On the basis of her extensive experience in the creative sector Simone develops cooperation programs and forges new links in order to introduce art – ranging from dance to design – into people’s lives. She develops new identities and communities, establishes bridges between various people and organizations and realizes sustainable projects for a new perspective.
Petra Janssen – Studio Boot, design agency
Initiator Foundation Social label, Kwartiermaker Werkwarenhuis creative area development Tramkade in ‘s-Hertogenbosch. Petra taught for years at the Design Academy Eindhoven in the Department Man & Communication. There she also organized various Graduation shows. She is a graphic designer/art director/design thinker and she sees it as an important task to visualize the power of design for the society. She does this parallel to her activities as a designer at her own design agency Studio Boot. The work of Boot has often been internationally awarded.
Notes to our selection
In addition to two initiatives that Studio Boot and C-mone are developing together, we have curated four special social design initiatives that go beyond an ‘independent project’ but are able to develop themselves socially sustainable ensuring that through the power of design and communication a really a new solution, system and/or way of thinking is ‘plugged in’ into society.