‘Opon Up’ Brochure
Finalist – European Design Awards 2020
This brochure shows the first insights gained from a diversity project that Pon initiated. Pon, mostly known as a car dealer, is one of the largest companies in the Netherlands.
The projects are presented in the form of short interviews with employees, supplemented with illustrations. The brochure is printed in seven Pantone colours on three types of paper stock in six different sizes with five different fonts.
The brochure is intended both for former and new participants of Opon Up as well as a select group of employees at Pon. It serves as inspiration and aims to open up further conversations about diversity within Pon.
In collaboration by Yuri Veerman