03-06-2020
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Studio de Ronners www.deronners.nl

Paper Is Not Dead

By 03-06-2020

Winner Bronze– European Design Awards 2020
Category Self-Initiated Projects

“Paper is dead? Not if it’s up to us. As a graphic design agency we believe in the importance of print while also embracing the digital world. Paper will not be replaced by displays; they are both strong expressions that can exist next to each other. In a series of animated posters we celebrate our love for both worlds and show how print and digital can influence, challenge and reinforce one another.”

“In this triptych of ‘paper animations’, we play with the idea of analog versus digital by translating the aesthetics of paper to a digital medium. The motion graphics mimic paper being torn. Each new layer reveals the next word in a statement related to paper: Let’s Wrap This Up, Let’s Tear It Down, Let’s Keep On Rollin’.”

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