05-05-2019
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Clever°Franke www.cleverfranke.com

Privacy Label

By 05-05-2019

Nominated for European Design Awards 2019
Category Design Concept

Clever°Franke: “Our general perception of privacy today is greyer than ever. Just as Internet privacy pop-ups do not adequately communicate their implications, the sensors within our cities put us in the same position. To change this perception and expand this conversation beyond privacy experts, we need to establish new forms of communication for personal data privacy.”

“We constructed a ranking system in the form of letter grading – from ‘A’ for the best through to ‘F’ for the worst – that could be clearly displayed, allowing the general public to easily grasp how different entities treat their personal information. Through these labels we create an solution that clearly communicates how organisations deal with our privacy and data ownership and that functions in the physical and digital world.”

“We hope this solution will lead to a better awareness of what exactly is happening with our data; one that ultimately results in a more informed decision on how we want to share our data. For this research we have published several articles, describing what we have done.”

Privacy Label Blog
www.medium.com/privacylabel-part-one
www.medium.com/privacylabel-part-two
www.medium.com/privacylabel-part-three
www.medium.com/privacylab-part-four