08-02-2020
Product Design

Dutch Design Daily

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Richard Hutten www.richardhutten.com

‘Roll-On’ for Ikonic Toys

By 08-02-2020

With the ‘Roll-On’ for Ikonic Richard Hutten (1967) aka ‘the playing man’ (below more on this), has with the ‘Roll-On’ for Ikonic added a new object to his already playful oeuvre. The wooden roller is a minimalist, somewhat classic and at the same time eye-catching appearance because of its ‘differentness’. The car has a three-spoke handlebar, like a classic racing car, and the dark walnut wood lends the toy the appearance of an interior object. The roll-on toy car stands out in the range of other roll-on cars among which bright colors and high gloss tin plate prevail.

This is because the Ikonic brand wants to stand out among today’s toys with objects that are designed by leading designers. With carefully designed, quirky and distinctive products, Ikonic searches for the niche in both the design market and the toy market.

More Richard Hutten > 25.01.2018

Ikonic Shop > www.ikonic.shop