21-11-2020

Dutch Design Daily

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Yksi Ontwerp www.yksiontwerp.nl

Sacha Haarlem

By 21-11-2020

Sacha, the hip shoe brand, is going to have a new interior design. The design, the essence of which is modularity and durability, was taken on by Yksi Design from Eindhoven which previously designed the interiors for among others Sissy-Boy and Manfield. The concept for Sacha is closely related to the brand values of the brand: trendsetting, idiosyncratic and outspoken. ‘Not-for-basics‘, as Sacha says it herself. Lovers of Sacha are ‘young at heart’; age is secondary to lifestyle.

The Haarlem branch is the first store that underwent the metamorphosis. Striking is the LED lighting on the ceiling, which can give each establishment its own emphasis and character. The lighting also offers the possibility to easily fit in with the current trends, the collection and the seasons.

The wall furniture in the store is based on a modular system. This allows the furniture to be installed on the wall without any constructive adjustments. The result is a minimalist, sleek and timeless presentation wall that can be moved several times to offer space for variation in the shops.  Following on from the different furniture and the lighting plan, Yksi also designed various accessories for the brand.

After Haarlem, other Sacha branches will soon follow to enjoy the metamorphosis.

Photos: Jeroen van der Wielen