18-04-2019
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Clever°Franke www.cleverfranke.com

Sensor Lab Logo and Animation

By 18-04-2019

Nominated for European Design Awards 2019
Category Company logo

Sensor Lab is a foundation, focused on the education, exploration, creation and development of sensor and smart technologies. Aiming to bring the smart technology community in Utrecht together, Sensor Lab provides a space, technology, hardware and equipment to perform smart technology experiments.

As such, the design of this identity uses well-known symbols of connected and sensor devices, such as the WiFi and GSM symbols, as a visual language. This was used together with the characteristic triangle shape that is also used as a symbol for Utrecht, the place were Sensor Lab is located. The symbols are used in different combinations to create a generative logo that is always recognisable.

The bold iconography and experimental style appeals to the explorational curiosity and nature of the target group of technologists, designers, students and hobbyists.