Simone Post for Adidas
Adidas invited Simone Post to design a rug made from worn sport shoes. These shoes exist in large quantities all over the world, therefore this is a waste flow that can be well turned into new products. Is it possible to give worn and dirty shoes a new and useful second life?
The German based company I:CO collects used clothes and shoes worldwide. They recycle unwearable sport shoes into little rubber pallets. Simone took this raw material to experiment with for the Adidas rugs.
Stripped Down Stripes
Apart from pliability and strength, the aesthetics of the rug were a challenge as well. On Simone’s request I:CO divided the rubber pallets in black and white hues. In this way it was possible to create a very graphic image that provides the rugs with the typical Adidas look. She reinterpreted the distinctive stripes of the brand and turned the rugs into an attractive and fresh-looking product, which is nothing like worn shoes.
Photos: Ronald Smits