14-11-2016

Dutch Design Daily

1 / 16

By

By

By

By

By

By

By

By

By

By

By

By

By

By

By

By
Simons and Boom www.simonsenboom.nl

Simons and Boom

By 14-11-2016

Simons and Boom is an Arnhem-based graphic design studio run by four graphic designers

“We love creating fresh and clear work. Work without ‘noise’. Day in day out, we are already bombarded with information and with our designs we want to properly convey the message. That’s only possible when you first capture the essence in a beautiful, smart and bright idea.”

“We see the client as a partner in our attempt to discover this essence together. This can sometimes be a critical process: clients often look at the outside world in an ‘internal’ way. There are things that they think important but that often do not matter at all to their target audience. And things that seem obvious to a client may often make no difference at all to the outsider.”

“Restrictions – in budget or technique or in functional requirements – make us creative. You have to grasp the essence quickly. Think of something clever. Something with a twist, something with humor.”