Social Label Works
An open book on designing labour by Petra Janssen & Simone Kramer.
Since its start the Dutch brand Social label has been striving with various designers for a different perspective on work and design. Initiators Petra Janssen (Studio Boot) and Simone Kramer (C-mone) consider design as a means to initiate a necessary system change. Petra: ‘We have established ourselves as creative entrepreneurs and pioneers and are now in the position to think about the future of our society. A designer has lots of tools at his disposal to increase people’s understanding.’ Simone: ‘The focus is on people and their environment, not on the profit and circulation figures.’ Together with renowned designers, Social label seeks collaboration with makers who still too often remain stuck in the margins of the labour process.
The book Social label Works focusses on this refreshing design by doing approach. In addition to extensive collection and photo overviews, lessons in socio economics, quantitative and qualitative impact measurements, the book features interviews
with makers and designers and reports of lectures and discussion panels. A number of essays show how the ambitions of Social label relate to the current, cultural, social and economic context. ‘Can design save the world?’, Social label asked journalist and author Jordan Hruska (including The NY Times and The Economist). In his hopeful answer, he suggests ‘rethinking design’. ‘It’s time to advocate and help create, a more inclusive
global economy that views work as a touchstone for reshaping our perspective on the environment and each other.’ And that’s exactly, where Social label jumps on the bus.