One Week About Packaging curated curator VBAT
One Week About Packaging we present packaging design made in the Netherlands. We do this in cooperation with BNO NEXTpack. We invited some fellow Dutch packaging design agencies to show some of their work. Today we are looking into designs of Haarlem based SoGood, an agency that has been active on the Dutch market for 9 years.
“How can I as a brand link up with my target group and how can I change it into a group of followers. What role do I want to play in the lives of the consumers and above all: how far will they let me in. Design agency SOGOOD understands the language of non-verbal communication to create a brand world that meets the consumer’s situation – both at the point of purchase and during the use of it. Thus, the sales are stimulated and the relevance increased.”
“Development of this brand match is our strength. SOGOOD realizes new cutting-edge brands and increases the vitality of existing brands. It begins at the interface where brand and consumer meet each other tangibly, for example through a product’s packaging. This opens up a world to new possibilities, where coherence instead of consistency prevails in order to use the designed thought – in retrospect always seemingly simple – to increase the commercial strength of the brand.”