25-02-2020
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MVRDV www.mvrdv.com

The Imprint

By 25-02-2020

The Imprint is a dual structured entertainment facility, sitting as the centre piece of a new tourist hub in Seoul, South Korea. The sibling buildings, the Wonderbox and Nightclub, share an architectural language, both becoming an echo of their ‘family’, the immediate surrounding buildings. A golden spot floating over the building and the plaza in front boldly marks the Nightclub entrance.

The Imprint is part of the larger Paradise City complex of six buildings in total, which will provide a full suite of entertainment and hotel attractions less than a kilometre away from South Korea’s largest airport. Given the proposed programme of the two buildings – a nightclub and an indoor theme park – the client required a design with no windows, yet one that still integrated with the other buildings in the complex. The design of The Imprint therefore arose from a simple question: Can we design an expressive façade that connects with its surroundings even though it has no windows?

The design achieves this by projecting the façades of the surrounding buildings in the complex, which are ‘draped’ over the simple building forms and plazas like a shadow, and ‘imprinted’ as a relief pattern onto the façades.

More MVRDV >  29.04.2016 / 29.05.2017 / 04.12.2017

Photos: Ossip van Duivenbode