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Beatrice Waanders www.thesoftworld.com

The Soft World

By 02-10-2017

Beatrice Waanders (1970) graduated in 1997 from the Willem de Kooning Academy of Art and Architecture in Rotterdam. She presented her interior textile brand The Soft World for the first time in 2008.

All products from The Soft World are made using the ancient technique of felting, which means every piece is unique. The Soft World does not use any chemical products – only water, olive soap and muscle power. None of the wool is even dyed. All products are made by hand in a former boathouse from the harbor council in Rotterdam.

The Soft World uses wool from old European sheep breeds, for example the English Wensleydale, Dutch Drents Heathsheep, Hungarian Racka and Swedish Gotland sheep. Beatrice travels all around the country to get her wool directly from the shepherd or hobby-farmer. Therefore the wool from The Soft World is completely animal-friendly.

Beatrice Waanders designs unique wool-hangings, wool-paintings, window and floor decorations for architects and decorators worldwide. The Home Couture collections comprises cushions, throws, poofs and stools, divided in two groups: Pure (basics collection made from pure undyed wool of all different sheep breeds) and Couture (sophisticated collection made from luxury materials like angora, mohair, alpaca, cashmere, camel and silk).