Theaters Tilburg – Ik zie je
In 2017 Theaters Tilburg approached Freshheads with a challenging request: a website that gives visitors the feeling that they are already in the theater hall, but with an online shopping cart in the seat next to them.
In March 2018, a perfect interplay between software engineering and user-centered design led to a brand new, user-friendly website. The offline identity and corporate identity of Theaters Tilburg has been seamlessly extended and enhanced online. Due to the subtle movement of the circles on the homepage, artists are literally in the spotlight. Add to that the deep red and sapphire blue colors and you can almost smell the plush of the theater.
Also that shopping cart is doing well: the exit percentage during the ordering process has fallen significantly. With large photos, video fragments and quotes, visitors immediately get a picture of the performances and the shortest possible route to a purchase is found in a jiffy.
Nominee European Design Awards 2019
category digital identity applications