26-03-2020
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Daan Snippe www.daansnippe.nl

Under Production

By 26-03-2020

Daan Snippe graduated from the Maastricht Academy of Fine Arts and Design in 2019. His graduation project involved the profitability of small design projects.

Daan Snippe: “Like for most small-scale producers, earning a living is a challenge for designers. I decided to design a production method that would leave more room for profitability. During my internship I was surrounded by companies operating with small-scale production methods. I realized that the challenge of a self-employed designer is not only to come up with new designs, but also to realize a profit while doing so.”

“This led me to formulate the following research question: to what extent is the efficiency of large-scale production beneficial to the small-scale producer in order to create something new? I researched the production methods of companies that operate on a large scale (mass production) to see if there are key aspects I could adopt and adapt, to design a new, more economic production method.”

“I focused on Ikea for their recognizability and their unique way of producing and found that there were two aspects within their production method I could adopt. The first one is the price Ikea sells their products at. It is often below the cost of the materials they are made of. The second aspect is their mentality of using as few materials, connections and hours as possible.”

“Sourcing materials from Ikea’s sales corner, I designed a production method that creates a product fast, resulting in lower production costs and creating a unique aesthetic, high-quality products, and individuality. All products are built from the Backbaby couch of Ikea and wood which was – and always is – on sale. The variation in wood colour and finishes creates an infinite amount of possibilities.”